Caswell CORPORATE COACHING Company
Career Coaching InternationalPlanning Tools
On this page you will find tools that we feel are helpful throughout the planning process.
Plan Tools
Questionnaire - Planning Readiness
Check off any of the 50 issues that you feel are relevant to your situation. The more that are checked, the more urgently that a planning session should be considered.
Strategy Tools
Exercise - The Value Proposition
View your company from the position of the customer; what does your company offer as a value? This must be articulated in a crystal clear fashion to the prospective customer.
Click here to review The Value Proposition exercise.
Exercise - The Hedgehog Effect
The Hedgehog effect is a three-pronged means of how your company might build its business.
Click here to review The Hedgehod Effect exercise.
Exercise - Positioning
Positioning is about how to determine what position you want to own in the prospect's mind - a mind that is already made up. Thus it is about understanding the prospect's perception of life and connecting your business message to what already exists.